Digital marketing services cover a variety of channels. Among them, the most important and most popular digital media is the internet. Online digital marketing resources consist of websites, video, email, and audio streaming, social bookmarking, search advertising and RSS feeds.
Websites are very popular for digital advertising. Web banner advertising was used to attract customers when Web 2.0 and interactivity emerged.
Search engine results are arguably the most popular digital marketing service on the internet. AdWords has changed the way ads are served around the world today. This service provides targeted advertising.
Image Source: Google
Its popularity is based on the fact that without any investment Google AD campaigns can be edited and modified quickly and the results can be instantly calculated on a routine basis.
Emails in the form of brochures, newsletters, and checklists are very popular. There is an entire industry dedicated to this form of digital advertising service. Recently, however, spam and blacklists have put a damper on the e-marketing craze.
Social websites such as Facebook and Twitter are becoming popular in digital marketing media. Viral marketing sparks the world of online advertising.
According to reports, the demographics on social sites are large enough to accommodate all age groups. The problem of being domesticated and for the benefit of this phenomenon is the biggest challenge facing the digital marketing world.